Partner Program Marketing Specialist
Join the dynamic and rapidly growing team at Porter Capital, a company dedicated to delivering flexible financial solutions to businesses nationwide. We are actively seeking a motivated and creative Partner Program Marketing Specialist to play a pivotal role in expanding our Partner Program and boosting referrals from strategic alliances. If you have a passion for driving business growth through innovative marketing strategies, we invite you to apply.
Responsibilities:
As a Partner Program Marketing Specialist at Porter Capital, your key responsibilities will include:
- Understanding our company’s financial services and brand to effectively represent it in marketing materials.
- Crafting compelling copy and engaging graphic designs for various channels, including social media, email campaigns, direct mail, case studies, advertising, and more.
- Staying up to date on the latest marketing tactics and trends to infuse creativity into our strategies and campaigns.
- Managing the conception and execution of marketing campaigns, programs, and events to continuously improve our connection with current and potential strategic partners.
- Articulating and positioning the benefits of our financial solutions and partner program membership to current and potential partners.
- Leading joint messaging and co-branded content development with partners, including blogs, webinars, solution briefs, and presentation decks.
- Preparing creative content for the sales team to explain and promote our partnership program, joint campaigns, networking events, and additional activities with partners.
- Developing and maintaining a deep understanding of partner business strategies and objectives.
- Collaborating closely with team members in both sales and marketing to enhance communication and efficiency.
- Managing data updates in our customer relationship management and marketing platforms.
- Learning and utilizing various software tools for digital marketing initiatives.
- Establishing and reporting on key performance metrics for our partner marketing campaigns.
Requirements:
To thrive in this role, you should possess the following qualifications:
- Bachelor’s degree in marketing, communication, business, or a related field.
- Excellent written and verbal communication skills to effectively convey marketing messages.
- High attention to detail, ensuring accuracy in all marketing materials and communications.
- Ability to work effectively within a team and independently, fostering a collaborative work environment.
- Proficiency in Microsoft applications, including Word, Excel, and Outlook.
- Excellent organizational skills to manage multiple tasks and deadlines.
- Experience using various social media platforms (Instagram, Facebook, LinkedIn, X).
- Proficiency in using Canva for graphic design purposes.
Benefits:
Porter Capital offers a comprehensive benefits package, including:
- Dental, medical, and vision insurance coverage.
- 401(k) retirement savings plan to support your long-term financial goals.
- Bonus program to recognize and reward your contributions to our success.