B2B Marketing Specialist

Porter Capital is a dynamic and growing company committed to providing flexible financial solutions to businesses nationwide. We are seeking a highly motivated and creative B2B Marketing Specialist to join our team. In this role, you will collaborate with both the sales and marketing teams, playing a pivotal role in B2B lead generation. If you have a passion for driving business growth through effective marketing strategies, we invite you to apply.

Responsibilities:

As a B2B Marketing Specialist at Porter Capital, your primary responsibilities will include:

  • Understanding our company’s products and brand to effectively represent it in marketing materials.
  • Crafting compelling copy and engaging graphic designs for various marketing channels, including social media, email campaigns, direct mail, case studies, advertising, and more.
  • Staying up to date on the latest marketing tactics and trends to infuse creativity into our strategies and campaigns.
  • Managing the conception and execution of marketing campaigns and programs to continuously improve our B2B lead generation initiatives and results.
  • Articulating and positioning the benefits of our financial solutions to potential clients in the key industries we serve.
  • Working closely with team members in both sales and marketing to streamline communication and collaboration.
  • Managing data updates in our customer relationship management and marketing platforms.
  • Learning and utilizing various software tools for digital marketing initiatives.
  • Establishing and reporting on key performance metrics of our B2B marketing campaigns.

Requirements:

To thrive in this role, you should possess the following qualifications:

  • Bachelor’s degree in marketing, communication, business, or a related field.
  • Excellent written and verbal communication skills to effectively convey marketing messages.
  • High attention to detail, ensuring accuracy in all marketing materials and communications.
  • Ability to work effectively within a team and independently, fostering a collaborative work environment.
  • Proficiency in Microsoft applications, including Word, Excel, and Outlook.
  • Excellent organizational skills to manage multiple tasks and deadlines.
  • Experience using various social media platforms (Instagram, Facebook, LinkedIn, X).
  • Proficiency in using Canva for graphic design purposes.

Benefits:

Porter Capital offers a comprehensive benefits package, including:

  • Dental, medical, and vision insurance coverage.
  • 401(k) retirement savings plan to support your long-term financial goals.
  • Bonus program to recognize and reward your contributions to our success.
Send your resume to team@portercap.com.